FREE Marketing Channels for Authors

FREE Marketing Channels for AuthorsI strongly believe one of the top failures for new, emerging authors is the marketing techniques they use in promoting their book. Typically, many authors purchase press kits with their publisher to help get their book recognized. Press kits are a good start point, but one should not fully rely on them. When I wrote my first three books, I did not use a press kit. I did “personal marketing.” Personal marketing and know how to do it well causes your book to be globally and locally recognized. I want to share some of the tactics and tools I have personally used in promoting my books. I also had help designing a website from Web Chimpy, they did a great job.

Amazon Kindle

Amazon Kindle Direct Publishing gives an author the opportunity to convert the manuscript of their book into an e-Book version. If you’re an author that is limited on funds, this is your first source for marketing. Try to sell your book electronically and see how well it goes. If you make good ebook sales, begin transitioning into print copies through Amazon Marketplace.

Amazon Advantage Program

Amazon Advantage Program offers the opportunity for authors to send in print copies of their book to the warehouse. It’s imperative that I state you should make sure you send the exact amount of print copies you requested in your purchase order. When you submit your purchase order, Amazon will give you a shipping label and packaging label to make sure the correct personnel receives your book.

Personal Author Website

No matter what genre of writing you choose to pursue, every author needs a personal website that displays their book and how to go about purchasing it. Preferably, use your name as the web domain. If it’s not available, use the title of your book. Start with a .com domain and then search for available domains, if these options are not available.

Do not overdo your website. My very first website I created had too much information on it. The basic components should consist of an intro/welcome to your site, the author’s bio (keep it brief), the marketing outlets that have your book(s) available for purchase, and a way readers and visitors can contact you for more information. It’s imperative to have an email address correspondent to your website. For instance, my email is carl@carlmckever.com. If you feel your works will be huge, it’s wise to set up separate email addresses for each entity. Entities could be copyrights, book purchases, book reviews, ratings, interviews, endorsement letters, and author appearances (bookings).

Google SEO/ Google Analytics

SEO stands for Search Engine Optimization. I didn’t take advantage of Google Analytics or SEO until I wrote my fourth book. This software, patented by Google, shows you the location of the visitors on your website. You can get hit counts, web statistics, and pull up reports for your website. SEO is setup in your website within your metatags, to help Google easily locate your website. When someone searches your name on Google, your website should be the first link to show up.

Google Authorship

After your author website is established and you have SEO generated in the background, you can enroll into Google Authorship. This tool simply verifies your rights as an author and places your name to the right when someone searches for you. In order to use this, you have to embed code, from Google, into a website that includes your name as an author. You can even do this for newspaper articles, blogs, and journal entries.

FREE Marketing Channels for AuthorsNOOK Press

NOOK Press is an online self-publishing tool created by Barnes & Noble. The online software allows you to upload your manuscript and book cover, and then sell it as an email on a NOOK device. Barnes & Noble is just as reputable as Amazon and I encourage every author to use both platforms. I see many authors on Kindle and not on NOOK; as if NOOK is phasing away.

Amazon Author Central

Amazon Author Central is a platform that allows authors to create a profile and claim their books already being sold on Amazon. With Amazon Central, you can set up your upcoming events, embed an RSS feed or blog, upload pictures of yourself, and display videos about you and/or your book(s).

Amazon AudioBook Exchange (ACX)

Audiobooks are becoming a new thing in today’s publishing era. Once your books are available for sale on either Kindle or print, you can get an auditor to record your book. Royalties and contracts are setup and those that cannot read or see your book, can listen to your book through Audible.

Goodreads

When I first joined Goodreads, I freaked out because I didn’t understand why I could not create an author page. Before establishing an author page, you must recommend, read, and rate so many books. You begin by searching for your book. If Goodreads does not pull up anything, a button will appear that says “manually add my book(s)”. As I began to get ratings and reviews on my book, I added friends and joined different communities. This opened up my understanding and I began setting up critique groups, writing blog posts, include my works of writing, and uploading pictures.

One great feature, as a Goodreads author, I encourage is book giveaways. Setting up quizzes and trivia on your book sounds great, but to gain exposure you have to give away something for free. Even if you give away 1 copy, you can gain a lot of readers. When I did my first book giveaway, I only gave away 1 free copy of my book. The amount of contestants I had was 992 at the closeout. Take advantage of the giveaways.

LibraryThing

LibraryThing is a cataloging platform where librarians catalog books in their library and books of interest. You can still create an author page, upload photo(s), and contribute to the Common Knowledge placed on your books. Your readings and events can be added on LibraryThing and to find people of similar interest, you can join the Hobnob with Authors group.

Twitter/FaceBook/GooglePlus

All three of these social media platforms are free. If you have written multiple works, I suggest only creating one author page and displaying all of your works there. If you are concerned with privacy, block unwanted users and set your profile to private. Keep in mind that a private profile is harder to find than a public one.

Didi Benami Gasoline

Didi Benami Gasoline New artist and their talent never ceases to amaze us. One new artist making an impression on the music industry is Didi Benami. She just recently released her new single, Gasoline. With inspiring and thought provoking lyrics this song is already making its way across the internet and onto the iPods of many. We are always excited when we find out about an artist who somehow slid under our radar, and Didi is no exception. The lyrics say you can’t fight fire with gasoline, how true. Lyrics are just as important as the voice in my opinion, yet Did has both, fantastic lyrics and a beautiful voice. Don’t miss out on getting her new single, we know we didn’t! For more information or to show your support pay a visit to Didi’s facebook, twitter, or website. Also don’t forget to buy the single which is available on both iTunes and Amazon!

CLICK TO WATCH & LISTEN!

SneakPeeq

SneakPeeqWe are all becoming ever familiar with online shops that are member exclusive. Especially those where you can join regardless of who you are, you just have to go through a pesky registration process. Well, one online shop is taking that marketing strategy, but adding in their own little twist. SneakPeeq is a new website where each day you get around 20 or so “peeqs” that let you peek at the price of the item you are interested in. You earn badges and in effect cool deals along the way. Get this, for signing up you get $10 + a free welcome gift that is a nice little ring. Now, I’m a guy, so I felt a little left out with the welcome gift, but I signed up for it anyway to test and see if it was in fact 100% free as a welcome gift, and in fact it was. Already got the ring in the mail, have no use for it, but if I may make one suggestion to them, add a welcome gift that works for guys or girls or an option for something else for guys. Regardless, it is free, even shipping. I also found that when you go to place your first order and use your $10 credit, you can do a quick option to post to Facebook and you will also get free shipping. I got a Bamboo Bottle that cost around $20+ for literally $4 after my credit, free shipping, and a discount for liking their Facebook page. So if you’re looking for some amazing items, on an affordable budget, check out SneakPeeq!

Over Coffee

For many, like myself, a cup of coffee is a major part of the daily routine. The question is, what makes it such a vital part of our daily lives? The answer is clear to those of us who have a passion for this caffeine filled drink. To me coffee is about relaxing and enjoying a warm cup of peace and thought. I do a lot of thinking when I drink my coffee, mostly due to the fact that it greatly relaxes me and helps me de-stress. The best memories that I have from drinking coffee are when I have been drinking coffee with others who are doing the same thing. It is an entire experience for everyone in the room to have a cup of their favorite coffee and to just talk.

One website by the name of Over Coffee creates that experience on the internet! We’ve herd of social networks, but never a social network specifically made with the coffee lover in mind. I myself have made an account and have begun to enjoy all that the website has to offer. You have the option to add friends, share pictures of your favorite coffees, tell stories related to coffee, and many other things. The great part about the website is that it is always updated with information on the best coffee shops, coffee products, and news on coffee.

It does not stop there, if you add their twitter @MeetOverCoffee they are more than happy to discuss coffee with you even by way of tweet! The experience of coffee does not have to end after your visit to the local coffee shop or after drinking the last sip of coffee from your favorite mug, Over-Coffee.com is the one place online where the love of coffee is 24/7! I encourage everyone who likes coffee to check out the website and make an account, it’s as simple as connecting with your Facebook account to create an account, and the enjoyment that you get from coffee never has to end!