FREE Marketing Channels for Authors

FREE Marketing Channels for AuthorsI strongly believe one of the top failures for new, emerging authors is the marketing techniques they use in promoting their book. Typically, many authors purchase press kits with their publisher to help get their book recognized. Press kits are a good start point, but one should not fully rely on them. When I wrote my first three books, I did not use a press kit. I did “personal marketing.” Personal marketing and know how to do it well causes your book to be globally and locally recognized. I want to share some of the tactics and tools I have personally used in promoting my books. I also had help designing a website from Web Chimpy, they did a great job.

Amazon Kindle

Amazon Kindle Direct Publishing gives an author the opportunity to convert the manuscript of their book into an e-Book version. If you’re an author that is limited on funds, this is your first source for marketing. Try to sell your book electronically and see how well it goes. If you make good ebook sales, begin transitioning into print copies through Amazon Marketplace.

Amazon Advantage Program

Amazon Advantage Program offers the opportunity for authors to send in print copies of their book to the warehouse. It’s imperative that I state you should make sure you send the exact amount of print copies you requested in your purchase order. When you submit your purchase order, Amazon will give you a shipping label and packaging label to make sure the correct personnel receives your book.

Personal Author Website

No matter what genre of writing you choose to pursue, every author needs a personal website that displays their book and how to go about purchasing it. Preferably, use your name as the web domain. If it’s not available, use the title of your book. Start with a .com domain and then search for available domains, if these options are not available.

Do not overdo your website. My very first website I created had too much information on it. The basic components should consist of an intro/welcome to your site, the author’s bio (keep it brief), the marketing outlets that have your book(s) available for purchase, and a way readers and visitors can contact you for more information. It’s imperative to have an email address correspondent to your website. For instance, my email is carl@carlmckever.com. If you feel your works will be huge, it’s wise to set up separate email addresses for each entity. Entities could be copyrights, book purchases, book reviews, ratings, interviews, endorsement letters, and author appearances (bookings).

Google SEO/ Google Analytics

SEO stands for Search Engine Optimization. I didn’t take advantage of Google Analytics or SEO until I wrote my fourth book. This software, patented by Google, shows you the location of the visitors on your website. You can get hit counts, web statistics, and pull up reports for your website. SEO is setup in your website within your metatags, to help Google easily locate your website. When someone searches your name on Google, your website should be the first link to show up.

Google Authorship

After your author website is established and you have SEO generated in the background, you can enroll into Google Authorship. This tool simply verifies your rights as an author and places your name to the right when someone searches for you. In order to use this, you have to embed code, from Google, into a website that includes your name as an author. You can even do this for newspaper articles, blogs, and journal entries.

FREE Marketing Channels for AuthorsNOOK Press

NOOK Press is an online self-publishing tool created by Barnes & Noble. The online software allows you to upload your manuscript and book cover, and then sell it as an email on a NOOK device. Barnes & Noble is just as reputable as Amazon and I encourage every author to use both platforms. I see many authors on Kindle and not on NOOK; as if NOOK is phasing away.

Amazon Author Central

Amazon Author Central is a platform that allows authors to create a profile and claim their books already being sold on Amazon. With Amazon Central, you can set up your upcoming events, embed an RSS feed or blog, upload pictures of yourself, and display videos about you and/or your book(s).

Amazon AudioBook Exchange (ACX)

Audiobooks are becoming a new thing in today’s publishing era. Once your books are available for sale on either Kindle or print, you can get an auditor to record your book. Royalties and contracts are setup and those that cannot read or see your book, can listen to your book through Audible.

Goodreads

When I first joined Goodreads, I freaked out because I didn’t understand why I could not create an author page. Before establishing an author page, you must recommend, read, and rate so many books. You begin by searching for your book. If Goodreads does not pull up anything, a button will appear that says “manually add my book(s)”. As I began to get ratings and reviews on my book, I added friends and joined different communities. This opened up my understanding and I began setting up critique groups, writing blog posts, include my works of writing, and uploading pictures.

One great feature, as a Goodreads author, I encourage is book giveaways. Setting up quizzes and trivia on your book sounds great, but to gain exposure you have to give away something for free. Even if you give away 1 copy, you can gain a lot of readers. When I did my first book giveaway, I only gave away 1 free copy of my book. The amount of contestants I had was 992 at the closeout. Take advantage of the giveaways.

LibraryThing

LibraryThing is a cataloging platform where librarians catalog books in their library and books of interest. You can still create an author page, upload photo(s), and contribute to the Common Knowledge placed on your books. Your readings and events can be added on LibraryThing and to find people of similar interest, you can join the Hobnob with Authors group.

Twitter/FaceBook/GooglePlus

All three of these social media platforms are free. If you have written multiple works, I suggest only creating one author page and displaying all of your works there. If you are concerned with privacy, block unwanted users and set your profile to private. Keep in mind that a private profile is harder to find than a public one.

Adventure Time Mimobots Now Available

Jake Adventure Time Mimobot by MimocoWhat time is it? It’s Adventure Time! For the fans of the hit show Adventure Time on Cartoon Network the end of an episode doesn’t have to mean the end of the adventure. Mimoco, a company that has been bringing the world the coolest and most feature packed USB Flashdrives for years, is now offering a new line of Adventure Time Mimobots! You may be wondering what exactly a Mimobot is, basically they are designer USB Flashdrives used for storage but they come preloaded with behind-the-scenes photos, wallpapers, and other exclusive materials as well as make a unique noise when you plug them in. They are quirky and masterfully designed, thus making them the coolest gadget that anyone could own.

Finn, Jake, and Princess Bubblegum are the stars of this new line of USB Flash Memory. They come in 8GB, 16GB, 32GB, and 64GB models, so there literally is enough storage for everyone. The packaging for this new line goes right along with the fun and adventurous style of the show. Both sides of the Mimobots are designed, for instance if you flip to the back side of Finn you will find that he has the same green backpack from the show with a sword sticking out of it. Mimoco literally things of everything and makes it their mission to create designs that the ultimate fan would not only enjoy but cherish. For more information on the all new Adventure Time collection or to find out more about their other designs, just visit Mimoco.com.

Adventure Time Mimobots by Mimico

Didi Benami Gasoline

Didi Benami Gasoline New artist and their talent never ceases to amaze us. One new artist making an impression on the music industry is Didi Benami. She just recently released her new single, Gasoline. With inspiring and thought provoking lyrics this song is already making its way across the internet and onto the iPods of many. We are always excited when we find out about an artist who somehow slid under our radar, and Didi is no exception. The lyrics say you can’t fight fire with gasoline, how true. Lyrics are just as important as the voice in my opinion, yet Did has both, fantastic lyrics and a beautiful voice. Don’t miss out on getting her new single, we know we didn’t! For more information or to show your support pay a visit to Didi’s facebook, twitter, or website. Also don’t forget to buy the single which is available on both iTunes and Amazon!

CLICK TO WATCH & LISTEN!

Primula

You hear lots about coffee anymore, but what about tea? There is a large number of people who love tea, just as much as coffee drinkers love their coffee. Primula is one company that takes those people into mind, in fact they take it a step further. Their shop offers a wide variety of teas and tea products, while they do offer a few coffee related items such as a coffee press, their main focus is on teas.

This family owned business has been around since 1946, creating unique and memorable items that make any cup of tea or coffee special. For so many people teas and coffees are more than just a drink, they are something much more special. The cool thing about Primula is that they feel that teas and coffees are very special drinks as well, therefore you can only imagine how wonderful an experience they make it to fix a cup of your favorite hot beverage.

They offer many different and unique takes on the process of making and drinking hot drinks. A lot of their individual drink making and preparation items are clear, glass, and see-thru. One specific reason for this is that they offer some very special blooming teas that you can see better when they are in a clear container. That is just one more way that Primula is making hot drinks something worth talking about and they have been doing a fantastic job at it since 1946, and no doubt will continue to do so for many years to come.

BODUM French Press

Who loves fresh and flavorful coffee? Well, do we have something to tell you about! For those of you looking to make a simple cup of coffee and have it taste as good as the stuff you get at a coffee house, then BODUM is for you. They are pioneers in design and class when it comes to coffee and those who drink it. One of the main things that BODUM boast is their French Presses and the ease of use when it comes to making coffee with them.

I can personally attest to how simple it is to use one of their French Presses. They are not only functional, but beautiful in design and aesthetics. I would like to note that you will want to get rough ground coffee that is thicker than the stuff that Starbucks sells in bags in order to reduce the grounds that show up in your delicious cup of coffee. Thin and finely ground coffee will sneak its way through the filter little pieces at a time, so trust me and go with some rough ground coffee.

If you are looking for flavor that surpasses most all other coffee makers and a product that not only does its job, but looks good on the tabletop when not in use, then you will for sure want to take a look at the wide range of French Presses and products offered by BODUM.

Harvester Of Light Preview

Many of you may know this already, but for those of you who do not, I am working on a second book that will be out sometime later this year or early next year. The book is called Harvester Of Light and while I can’t give away too much information, it is set in an ancient forest where a dark secret is hidden, a secret that everyone’s lives are based around. It is an epic tale that will be about twice the size of my book Jim. While I do not feel that either of the books will be better than the other, I do feel that this one is going to be a must read! I am working very hard on it and for all of my supporters and readers out there I have put together an exclusive teaser trailer just for you!