Apple Gets Planted in Grand Central Station

Everything is bigger in New York City-the buildings, the crowds, the traffic congestion, and now Apple’s newest retail store. According to the Wall Street Journal, Apple opened a new store in the Grand Central Terminal in Manhattan, New York last week at 10am on Friday, December 9th. This makes the fifth Apple store in New York City and one of three-hundred worldwide. It overlooks the main concourse on the east and northeast balconies. According to Apple, 2,500 people awaited the store’s grand opening and had received nearly 4,000 visitors before noon. To date, this is the biggest of Apple’s stores; spanning 23,000 square feet.

While the store itself has all the necessities of your typical Apple store, aesthetically it’s conformed to the style of the historical landmark. One feature very unique to this store would be the fifteen minute” express classes” on the use of Apple’s products. These classes are intended for commuters who are looking to kill time between departures. Also offered through iPhone apps are self-checkout and personal pick-up services for the customers on the go.

Even though Apple is not sharing revenues (unlike other venders in the building) with the Metropolitan Transit Authority- the company owning the Grand Central Terminal- they believe Apple’s presence quadruples rent and will strongly increase foot traffic to other retailers in the same area. Apple is shelling out $180 per square foot over their ten year lease on the space. Apple’s bill for the commercial space also includes paying $5 million to buy out the lease of the prior tenant, $1.1 million for yearly rent, and $2.5 million for construction. This is certainly a big bite for the big apple! The next time you’re experiencing the enormous grandeur of the city that never sleeps, stop by Grand Central and see Apple’s huge new store for yourself!

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Steve Jobs Biography by Walter Isaacson

Author Walter Isaacson is known for publishing biographies of the long-dead geniuses, Albert Einstein and Benjamin Franklin, tackled the task of producing the biography of Steve Jobs. The biography ‘Steve Jobs’ reaches out to current and future generations to explain the fascinating life of Steve Jobs. Using forty self-conducted interviews, along with interviews from family, friends, colleagues and even competitors.

Isaacson has written about the roller-coaster life of the creative perfectionist with a ferocious drive. Jobs cooperated with this book, asking for no control over what was written about him. He encouraged everyone to speak honestly, for a complete and accurate biography. He spoke candidly, and almost brutally honest about those that he worked with and competed against.

Critic Jane Maslin says, “Mr. Isaacson’s long view basically puts Mr. Jobs up there with Franklin and Einstein.” It’s a portrait of his legacy, and a story of how Jobs overcame skeptics and obstacles in the technology industry. Most importantly, it tells who he is as a man.

The SwitchEasy Cara iPad 2 Case

Have you been questioning which case would be best for your brand new shinny iPad 2? We feel ya, that’s why were here to let you know about one of the coolest iPad 2 cases on the market. The Cara by SwitchEasy is a fashionable addition to anyones tech accessories as well as a very functional piece of equipment for your iPad 2. It comes in three base colors, black, white, and red, but there are also a variety of colors that alternate from front panel to back pannel that are available on their website.

Now what makes this case so great, other than the fact that it looks like it’s from about two hundred years from now? I’m glad you asked! This case has the awesome feature of locking the home screen when you flip the front part shut! Who doesn’t love that? It saves your power while saving you time. To add to it’s simple and beautiful design as well as it’s flawless functions, this case protects the iPad pretty well! You have the front covered and the back secure, so go ahead, we just helped you decide on a case, now it’s you turn to take the next step and buy it.