FREE Marketing Channels for Authors

FREE Marketing Channels for AuthorsI strongly believe one of the top failures for new, emerging authors is the marketing techniques they use in promoting their book. Typically, many authors purchase press kits with their publisher to help get their book recognized. Press kits are a good start point, but one should not fully rely on them. When I wrote my first three books, I did not use a press kit. I did “personal marketing.” Personal marketing and know how to do it well causes your book to be globally and locally recognized. I want to share some of the tactics and tools I have personally used in promoting my books. I also had help designing a website from Web Chimpy, they did a great job.

Amazon Kindle

Amazon Kindle Direct Publishing gives an author the opportunity to convert the manuscript of their book into an e-Book version. If you’re an author that is limited on funds, this is your first source for marketing. Try to sell your book electronically and see how well it goes. If you make good ebook sales, begin transitioning into print copies through Amazon Marketplace.

Amazon Advantage Program

Amazon Advantage Program offers the opportunity for authors to send in print copies of their book to the warehouse. It’s imperative that I state you should make sure you send the exact amount of print copies you requested in your purchase order. When you submit your purchase order, Amazon will give you a shipping label and packaging label to make sure the correct personnel receives your book.

Personal Author Website

No matter what genre of writing you choose to pursue, every author needs a personal website that displays their book and how to go about purchasing it. Preferably, use your name as the web domain. If it’s not available, use the title of your book. Start with a .com domain and then search for available domains, if these options are not available.

Do not overdo your website. My very first website I created had too much information on it. The basic components should consist of an intro/welcome to your site, the author’s bio (keep it brief), the marketing outlets that have your book(s) available for purchase, and a way readers and visitors can contact you for more information. It’s imperative to have an email address correspondent to your website. For instance, my email is carl@carlmckever.com. If you feel your works will be huge, it’s wise to set up separate email addresses for each entity. Entities could be copyrights, book purchases, book reviews, ratings, interviews, endorsement letters, and author appearances (bookings).

Google SEO/ Google Analytics

SEO stands for Search Engine Optimization. I didn’t take advantage of Google Analytics or SEO until I wrote my fourth book. This software, patented by Google, shows you the location of the visitors on your website. You can get hit counts, web statistics, and pull up reports for your website. SEO is setup in your website within your metatags, to help Google easily locate your website. When someone searches your name on Google, your website should be the first link to show up.

Google Authorship

After your author website is established and you have SEO generated in the background, you can enroll into Google Authorship. This tool simply verifies your rights as an author and places your name to the right when someone searches for you. In order to use this, you have to embed code, from Google, into a website that includes your name as an author. You can even do this for newspaper articles, blogs, and journal entries.

FREE Marketing Channels for AuthorsNOOK Press

NOOK Press is an online self-publishing tool created by Barnes & Noble. The online software allows you to upload your manuscript and book cover, and then sell it as an email on a NOOK device. Barnes & Noble is just as reputable as Amazon and I encourage every author to use both platforms. I see many authors on Kindle and not on NOOK; as if NOOK is phasing away.

Amazon Author Central

Amazon Author Central is a platform that allows authors to create a profile and claim their books already being sold on Amazon. With Amazon Central, you can set up your upcoming events, embed an RSS feed or blog, upload pictures of yourself, and display videos about you and/or your book(s).

Amazon AudioBook Exchange (ACX)

Audiobooks are becoming a new thing in today’s publishing era. Once your books are available for sale on either Kindle or print, you can get an auditor to record your book. Royalties and contracts are setup and those that cannot read or see your book, can listen to your book through Audible.

Goodreads

When I first joined Goodreads, I freaked out because I didn’t understand why I could not create an author page. Before establishing an author page, you must recommend, read, and rate so many books. You begin by searching for your book. If Goodreads does not pull up anything, a button will appear that says “manually add my book(s)”. As I began to get ratings and reviews on my book, I added friends and joined different communities. This opened up my understanding and I began setting up critique groups, writing blog posts, include my works of writing, and uploading pictures.

One great feature, as a Goodreads author, I encourage is book giveaways. Setting up quizzes and trivia on your book sounds great, but to gain exposure you have to give away something for free. Even if you give away 1 copy, you can gain a lot of readers. When I did my first book giveaway, I only gave away 1 free copy of my book. The amount of contestants I had was 992 at the closeout. Take advantage of the giveaways.

LibraryThing

LibraryThing is a cataloging platform where librarians catalog books in their library and books of interest. You can still create an author page, upload photo(s), and contribute to the Common Knowledge placed on your books. Your readings and events can be added on LibraryThing and to find people of similar interest, you can join the Hobnob with Authors group.

Twitter/FaceBook/GooglePlus

All three of these social media platforms are free. If you have written multiple works, I suggest only creating one author page and displaying all of your works there. If you are concerned with privacy, block unwanted users and set your profile to private. Keep in mind that a private profile is harder to find than a public one.

Didi Benami Gasoline

Didi Benami Gasoline New artist and their talent never ceases to amaze us. One new artist making an impression on the music industry is Didi Benami. She just recently released her new single, Gasoline. With inspiring and thought provoking lyrics this song is already making its way across the internet and onto the iPods of many. We are always excited when we find out about an artist who somehow slid under our radar, and Didi is no exception. The lyrics say you can’t fight fire with gasoline, how true. Lyrics are just as important as the voice in my opinion, yet Did has both, fantastic lyrics and a beautiful voice. Don’t miss out on getting her new single, we know we didn’t! For more information or to show your support pay a visit to Didi’s facebook, twitter, or website. Also don’t forget to buy the single which is available on both iTunes and Amazon!

CLICK TO WATCH & LISTEN!

Black Friday 2011

So many of you are preparing for a sleepless night at the stores in regards to your Black Friday shopping. Well, I am here with a little advice that could possibly save you the crowds, sleep, and a nice chunk of change! Amazon.com has already started their Pre-Black Friday sales, and their deals are nothing short of enticing. This is Amazon’s way of drawing you to their site on a daily basis leading up to Black Friday itself. The main thing to remember is that while these deals are pretty good (ex. Buy a PS3 get a $50 Amazon.com credit) you may still find some of the deals on things such as DVD’s and music to be better when Amazon begins their actual Black Friday deals. To be honest the deal on select game systems where you get a free $50 Amazon credit to use on pretty much anything, except most digital content, is almost too good to pass up.

So how do we propose that you avoid the Black Friday madness this year? Check out the online Black Friday deals, because you may just be surprised at how much time you will save and of course avoiding the crowds is always nice! Amazon.com seems to be the place to look this year for amazing deals this holiday season. You will probably find many websites that have much better deals than the stores do this year, just make sure you are online at the right times because some of them only run deals certain times of the day or until their supply is all bought out. So save time, money, and enjoy the holidays a little more this year by doing your Black Friday shopping online!

The Best Credit Card For Students

College is a time to mature and come to terms with who you are. That can be stressful enough without worrying about what you’ll be able to afford. Luckily, there is a safe and easy way to acquire money. The company Discover offers a credit card specifically for college students.
The maximum amount you are allowed to start out with is $500, but after a while there is an option to raise your limit. If you sign up for it, they offer up to a 5% Cashback Bonus on every purchase. This can include travel, gas, or department stores. To make the Discover Student Credit Card even better, managing your account online is safe. The company promises that their site is 100% secure. Steps that they take are: they have multiple firewall layers, constant system monitoring, and to make sure that your page is in fact secure, there is a padlock that will be on the top of every page you access while logged onto your account.
If you are struggling to make ends meet while attending college, signing up for the Discover Student Credit Card is a step in the right direction. You can even get a $50 cash back bonus just for signing up that will be applied to your account after your first purchase simply by applying with our link. So go ahead an click here to check it out and sign up to get your $50 cash back bonus, after all, there are benefits to being a student!

All About Us

The new song All About Us by He Is We, featuring Owl City, is well, a love song. However, it has more to offer than just being a cute love song. He Is We is an indie group that I haven’t listened to before, and I was impressed with this. Adding in the more familiar voice of Owl City just added a bonus to what could have already been a good song. Their voices go so well together!

So, maybe you’re not convinced by a love song. The video is very powerful. Not only is it beautiful, literally! The visual aspect of it is wonderful. The scenery, and backgrounds are remarkable. The video has a deeper more beautiful and unexpected meaning. It’s sweet and emotional, showing two overly adorable lovers. The twist is that the girl had cancer, and by the end of the video has lost her hair from chemotherapy. The boy is staying with her, taking her out, and even gives a ring.

After listening to the song, and putting it with the video, it’s given it a deeper meaning. It made me smile, and feel. Also, now I’m more curious about the group He Is We and am actually going to look them up on iTunes right now. You can listen and buy All About Us on iTunes!